Bottega Salaria Brand Identity and Digital Ecosystem

Highlights

Identity from Scratch: Full development of branding and identity manual.
Agile AI Methodology: Use of generative AI for rapid concept validation.
Real-Time Collaboration: Collaborative design using Figma.
Launch Strategy: Collaboration on an automated waiting list for lead generation prior to opening.
Technical Autonomy: WordPress implementation designed for easy, independent in-house management.

The Challenge: From a Logo to a Michelin Experience

Valerio Lombardozzi, a hospitality veteran with a career in Michelin-starred restaurants, had a clear vision: Bottega Salaria, a sanctuary for authentic Roman cuisine. However, when he approached Intertech, Valerio only had a logo and the clock was ticking. The challenge was monumental: building a solid brand identity, a complete digital ecosystem, and a social media strategy from scratch—all before the restaurant’s physical opening. The stakes were high; a concept of this caliber couldn’t afford a lukewarm market entry.

2. The Approach: Creative Agility and Tech Co-creation

To beat the clock without sacrificing excellence, Intertech implemented a methodology we call “AI-Accelerated Design and Live Collaboration.”

Idea Validation at the Speed of Thought: We used generative AI to create instant mood boards and visual concepts, establishing a “common ground” with the client. Through Figma, Valerio participated in the creative process in real-time, ensuring his Michelin vision was reflected in every pixel.
Purposeful Content: We implemented AI-powered wireframes to write copy that captured the brand’s sophisticated yet welcoming voice, ensuring narrative consistency across the platform.
User-Friendly Web Engineering: The solution was coded in WordPress, allowing for a smooth transition where the Bottega Salaria team could manage their online presence in-house without technical dependencies.
Anticipation Strategy: In collaboration with local marketing, we launched a strategic waiting list and automated pre-opening events, turning digital interest into real anticipation.

2. The Approach: Creative Agility and Tech Co-creation

3. The Result: A 5-Star Debut

The launch of Bottega Salaria in February 2026 exceeded all expectations, proving that harmony between the physical and digital worlds is the key to modern success.

Immediate Impact: The restaurant opened its doors with a database of over 320 potential customers eager to experience it.
Social Proof and Growth: In just its first few weeks, the brand has garnered over 50 Google reviews with a 4.8 rating, and an Instagram community exceeding 2,000 followers.
Autonomy and Consistency: Valerio and his team now manage a digital ecosystem that is a faithful reflection of their culinary excellence.

Valerio Lombardozzi Founder of Bottega Salaria

I am extremely satisfied with my decision to work with Edgar. Seeing my ideas come to life in such a short time was fascinating. They didn’t just build a website; they created a digital identity that feels as authentic as my own kitchen. Grazie mille 🇮🇹